UNITE/MORI Student survey 2005
Previously:The UNITE Student Living Report 2003.
Report on student drinking habits This report, written by Reach Students, was commissioned by Fresh Direction magazine.
Sony Ericsson Shame Academy Case study from Campus Group
Young people and the way they use mobile technology An ethnographic study conducted in anticipation of 3G.
The Next Leaders A broad attitude survey conducted by the Adam Smith Institute (a right-leaning think tank).
Mental budgeting Interesting work by Dr Sue Eccles of Lancaster University, looking at how a student prioritises their budget.
FE insightResearch from Boomerang on the habits, attitudes and behaviours of further education students (generally 16 to 18s).
Advertising and millennialsAn uncompromising look at the context that today's 18 to 24 year-olds are viewing advertising. People born after 1980 have been subject to as many as 20,000 commercial messages a year. This large extract is from the 2004 book Coolsearch.
Hotmail case studyHow Microsoft originally captured a massive student audience in the UK.
SMS Technology: Evaluating Media For Youth AudiencesAn article by Steve Watkins of 2CV Research that refers to research conducted with 15 to 24 year-olds.
University of Dundee: case studyHow falling student recruitment figures were reversed.
Showing posts with label student drinking. Show all posts
Showing posts with label student drinking. Show all posts
23 November 2006
19 November 2006
Spotlight on: student drinking
Research by NUSSL - the commercial arm of the National Union of Students - has pinpointed the main difference between student and non-student lifestyles: students drink more.
A massive 85% of students classify themselves as regular drinkers when entering university. Students spend an average of £20 a week on alcohol. 25% of them spend over £20 a week. For good or bad, the typical student consumes between 26 and 40 units a week - the equivalent of 20 pints or seven bottles of wine. But alcohol is by no means the only liquid that passes their lips - NUSSL will buy 10 million litres of soft drinks this year to quench student thirsts.
Drinking is important to students because the culture of student life increasingly revolves around active social interaction. Because of the enthusiasm for drinks of all kinds, the response to drinks brand marketing is almost always positive.
To succeed in the student drinks market you need pay close attention to emerging student trends. Currently the top-selling female student drink is vodka. Kickstarted by the Red Bull and vodka revolution of the mid-Nineties, the spirit has found popularity today as the staple of almost any soft drink mixer. "I drink it because it's the lowest calorie alcohol," says Steph Lloyd, a Brighton University student.
According to student bar managers, premium packaged spirits and spirit based 'alcopops' are this year's success story. At Keele union they account for four of their top five sellers. And because no student drinks their vodka straight, soft drink sales are also going through the roof - Coke, Diet Coke and orange juice are the current mixers of choice. The student drinks market moves at a pace.
Away from the bar, student shops are reporting an increase in non-alcoholic drink sales. Again, these are affected by passing trends as well as different seasons in the student calendar. Exam times, for example, see sales of energy drinks soar as students look for something to help them through intensive studying. Water sells better now than it ever has, as awareness about dehydration issues spreads. New product lines of all types of drink find favour with students, who love novelty and the chance to try something different.
A massive 85% of students classify themselves as regular drinkers when entering university. Students spend an average of £20 a week on alcohol. 25% of them spend over £20 a week. For good or bad, the typical student consumes between 26 and 40 units a week - the equivalent of 20 pints or seven bottles of wine. But alcohol is by no means the only liquid that passes their lips - NUSSL will buy 10 million litres of soft drinks this year to quench student thirsts.
Drinking is important to students because the culture of student life increasingly revolves around active social interaction. Because of the enthusiasm for drinks of all kinds, the response to drinks brand marketing is almost always positive.
To succeed in the student drinks market you need pay close attention to emerging student trends. Currently the top-selling female student drink is vodka. Kickstarted by the Red Bull and vodka revolution of the mid-Nineties, the spirit has found popularity today as the staple of almost any soft drink mixer. "I drink it because it's the lowest calorie alcohol," says Steph Lloyd, a Brighton University student.
According to student bar managers, premium packaged spirits and spirit based 'alcopops' are this year's success story. At Keele union they account for four of their top five sellers. And because no student drinks their vodka straight, soft drink sales are also going through the roof - Coke, Diet Coke and orange juice are the current mixers of choice. The student drinks market moves at a pace.
Away from the bar, student shops are reporting an increase in non-alcoholic drink sales. Again, these are affected by passing trends as well as different seasons in the student calendar. Exam times, for example, see sales of energy drinks soar as students look for something to help them through intensive studying. Water sells better now than it ever has, as awareness about dehydration issues spreads. New product lines of all types of drink find favour with students, who love novelty and the chance to try something different.
Spotlight on: student leisure time
A massive £1,800 a year is spent by students on their spare time activities. According to MORI, over a third of the student budget gets spent on entertainment and NUSSL (the trading arm of the National Union of Students) say the student leisure market is worth £1.6 billion a year, with students spending an average of 18 hours on leisure activities a week. So what are they doing in all this spare time?
Half of students (46%) go clubbing every week, while watching bands is as popular as ever with 79% gigging once a month or more. Students are big filmgoers - 92% visit the cinema at least once a month. They are also big consumers of video, DVD and games. Alex Sparks, managing director of Blockbuster UK, explains why his company visited over 40 freshers' fairs this year: "Targeting students is a natural fit for Blockbuster. Students are not only a major section of the current movie and gaming market, they also represent the future consumers and influencers of in-home entertainment in the UK"
All students have free access to high-speed internet in their university libraries and, increasingly, in their accommodation. They make good use of it, checking email every day, using message boards and chat rooms, and visiting mostly entertainment-related sites for humour and gaming. In fact, a survey by NetValue found that a third of all those gaming online are students.
No longer are they relying on shared computers in university facilities. At a typical institution like University College Worcester, where the cost of living is average, a staggering 91% of students own their own computers, a third of them laptops.
Sport is obviously an integral part of the student experience, and students have access to a phenomenal range of choice. Wednesday afternoons are reserved for sports activities in universities across the UK and BUSA (British Universities Sports Association) claims 1.2 million students and 3,200 teams take part.
When it comes to favourite leisure venues, as a rule the students' union is number one for first year students, who often spend their early months getting familiar with their immediate surroundings. But beyond the first year students start venturing off campus, spending equal amounts of time in pubs, clubs and cinemas (and many of them are regulars at pool clubs, karting tracks and bowling alleys).
It should not be forgotten that, to pay for all this activity, many students have to take part-time jobs. Some 43% work up to 29 hours a week.
Half of students (46%) go clubbing every week, while watching bands is as popular as ever with 79% gigging once a month or more. Students are big filmgoers - 92% visit the cinema at least once a month. They are also big consumers of video, DVD and games. Alex Sparks, managing director of Blockbuster UK, explains why his company visited over 40 freshers' fairs this year: "Targeting students is a natural fit for Blockbuster. Students are not only a major section of the current movie and gaming market, they also represent the future consumers and influencers of in-home entertainment in the UK"
All students have free access to high-speed internet in their university libraries and, increasingly, in their accommodation. They make good use of it, checking email every day, using message boards and chat rooms, and visiting mostly entertainment-related sites for humour and gaming. In fact, a survey by NetValue found that a third of all those gaming online are students.
No longer are they relying on shared computers in university facilities. At a typical institution like University College Worcester, where the cost of living is average, a staggering 91% of students own their own computers, a third of them laptops.
Sport is obviously an integral part of the student experience, and students have access to a phenomenal range of choice. Wednesday afternoons are reserved for sports activities in universities across the UK and BUSA (British Universities Sports Association) claims 1.2 million students and 3,200 teams take part.
When it comes to favourite leisure venues, as a rule the students' union is number one for first year students, who often spend their early months getting familiar with their immediate surroundings. But beyond the first year students start venturing off campus, spending equal amounts of time in pubs, clubs and cinemas (and many of them are regulars at pool clubs, karting tracks and bowling alleys).
It should not be forgotten that, to pay for all this activity, many students have to take part-time jobs. Some 43% work up to 29 hours a week.
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