Research from student market specialists Opinionpanel reveals that students' favourite brands are consumer electronic and value brands such as Apple, Sony, Microsoft, Topshop and Primark.
This year Opinionpanel are launching Student Brand Scores (SBS) to investigate preference and loyalty. Highest scoring so far is Apple, followed closely by Amazon, Google and Facebook. There are eight new-media and technology brands in the top ten. M&S food also made it into the top ten - showing even the value-obsessed can't resist Fair Trade Rich Chocolate Truffle Sauce on Strawberries.
For more details about Student Brand Scores and to find out where your brand features please contact Becky Lewis at Opinionpanel.
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