18 April 2007

Diary note - The National Student






I talked to James Thornhill who runs The National Student the other day.

The National Student publishes monthly during term time; it's a free tabloid newspaper with an entertainments magazine supplement, aimed at all students across the UK.

It celebrates its fourth year in business this month - which is good going, considering the political marketing environment they steppped into.

James said they could never had anticipated the response they initially received when they approached students' unions about distribution. They faced hostility from some.

Some students' union officers considered them an unwelcome commercial rival and a dangerous, uncontrollable voice. One president even told him frankly that he wouldn't allow distribution on campus as he "couldn't control what goes in it".

Fortunately for James and team, things have settled down in recent times.

The paper has continued to pursue its independent agenda and has developed long standing distribution relationships with all the major national accommodation providers, as well as unions, university libraries, campus outlets and other nearby venues that are happy to work with them.
They distribute 100,000 copies of each issue.

To see a copy and find out more, contact James on 01522 521 211.

Visit them online at: http://www.national-student.co.uk

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