Running nationwide freshers pack media is a big organisational challenge, which is no doubt why many firms offering it don’t last long.
Student Cents have been offering freshers pack media for at least three years now in the UK, and a few more in Ireland. That’s pretty good going considering the market environment.
They recently put out details of their Autumn 2007 packs.
The success of marketing through such packs often depends on the quality of giveaways included.
Students commonly rip through freshers bags, filtering out the best stuff and dumping the remainder.
It’s worth offering as good a voucher or freebie as you can manage in order to be judged the 'best of the bag' and gain kudos.
Below is the lowdown on Student Cents this year.
It’s worth bearing in mind that there are alternative routes you could take to get in freshers packs.
You could see what individual unions are offering or you could approach a student media booking agency such as Student Media Group or BAM to see what they can put together through unions.
There will be differences in coverage, rates, sponsors and deadlines, so I would recommend investigating both routes to see which suits you best.
200,000 new 18-19 year old students at 85 campuses will receive Student Cents Freshers' packs in Autumn 2007
Student Cents distribute welcome packs to UK students when they arrive as Freshers at campus.
The 2006 pack was sponsored by Gillette and co-branded with Walkers Nobby's Nuts.
These packs are plastic bags with sponsorship on the outside and various promotional items on the inside, either samples or paper inserts (cards/fliers/brochures/vouchers) from companies and services trying to target students/18-19 year-olds.
Student Cents are producing 200,000 Freshers' packs for FE college and HE university students again in 2007 and would welcome involvement from you.
The packs go out in September/October 2007 to 85+ campuses around the UK.
For 2007, Student Cents have had an encouraging amount of interest already at this early stage from a large numberof new potential participants. These are from a diverse range of sectors including phonecards, pre-paid credit cards, discount shopping, mobile and music downloads, food, bingo, insurance, printer cartridges and healthcare.
Many clients, such as Apple, The Daily Telegraph, Pass Plus, Nivea and O2, have been with Student Cents for two or more years. Here is a link to some client testimonials: www.studentcents.co.uk/testimonials.htm
Links to images of the bag and content: http://www.studentcents.co.uk/images/2006bag1.jpg
www.studentcents.co.uk/images/2006bag2.jpg
A 10% discount on rate card is available for early payment before the end of April 2007. Otherwise, a 50% booking deposit is required on booking and final 50% on production of the packs. A weight surcharge might apply on heavier items. Quotes for half pages/quarter pages on request.
The 2006 pack was sponsored by Gillette and co-branded with Walkers and the contents were as below.
Inserts:
1. Dominos flier
2. Apple postcard
3. Brochure (StudentCentsUK including Adobe, TGIF, JJB Sports, The Works, The AA, Walkers, Sony Ericsson, O2, Tenpin/Megabowl, Macmillan, Vue Cinemas)
4. Sponsor insert (Gillette)
5. Pass Plus flier
6. Sony Postcard
7. Dot Mobile A4 flier
8. Telegraph A4 vouchers leaflet
9. Bacardi alcohol calculator
10. Lloyds bank Door Hooks
11. TV Licence insert
12. Play Insert
Samples:
12. Men Nobby’s Nuts/100,000 scratch card for ladies
13. Fishermans Friend
14. Nivea
15. Lil-lets
16. Bodyform
17. Chupa (Mentos fruit)
Contact Student Cents' David Barnes on 01604 754985 for more info and bookings.
Student Cents have been offering freshers pack media for at least three years now in the UK, and a few more in Ireland. That’s pretty good going considering the market environment.
They recently put out details of their Autumn 2007 packs.
The success of marketing through such packs often depends on the quality of giveaways included.
Students commonly rip through freshers bags, filtering out the best stuff and dumping the remainder.
It’s worth offering as good a voucher or freebie as you can manage in order to be judged the 'best of the bag' and gain kudos.
Below is the lowdown on Student Cents this year.
It’s worth bearing in mind that there are alternative routes you could take to get in freshers packs.
You could see what individual unions are offering or you could approach a student media booking agency such as Student Media Group or BAM to see what they can put together through unions.
There will be differences in coverage, rates, sponsors and deadlines, so I would recommend investigating both routes to see which suits you best.
200,000 new 18-19 year old students at 85 campuses will receive Student Cents Freshers' packs in Autumn 2007
Student Cents distribute welcome packs to UK students when they arrive as Freshers at campus.
The 2006 pack was sponsored by Gillette and co-branded with Walkers Nobby's Nuts.
These packs are plastic bags with sponsorship on the outside and various promotional items on the inside, either samples or paper inserts (cards/fliers/brochures/vouchers) from companies and services trying to target students/18-19 year-olds.
Student Cents are producing 200,000 Freshers' packs for FE college and HE university students again in 2007 and would welcome involvement from you.
The packs go out in September/October 2007 to 85+ campuses around the UK.
For 2007, Student Cents have had an encouraging amount of interest already at this early stage from a large numberof new potential participants. These are from a diverse range of sectors including phonecards, pre-paid credit cards, discount shopping, mobile and music downloads, food, bingo, insurance, printer cartridges and healthcare.
Many clients, such as Apple, The Daily Telegraph, Pass Plus, Nivea and O2, have been with Student Cents for two or more years. Here is a link to some client testimonials: www.studentcents.co.uk/testimonials.htm
Links to images of the bag and content: http://www.studentcents.co.uk/images/2006bag1.jpg
www.studentcents.co.uk/images/2006bag2.jpg
A 10% discount on rate card is available for early payment before the end of April 2007. Otherwise, a 50% booking deposit is required on booking and final 50% on production of the packs. A weight surcharge might apply on heavier items. Quotes for half pages/quarter pages on request.
The 2006 pack was sponsored by Gillette and co-branded with Walkers and the contents were as below.
Inserts:
1. Dominos flier
2. Apple postcard
3. Brochure (StudentCentsUK including Adobe, TGIF, JJB Sports, The Works, The AA, Walkers, Sony Ericsson, O2, Tenpin/Megabowl, Macmillan, Vue Cinemas)
4. Sponsor insert (Gillette)
5. Pass Plus flier
6. Sony Postcard
7. Dot Mobile A4 flier
8. Telegraph A4 vouchers leaflet
9. Bacardi alcohol calculator
10. Lloyds bank Door Hooks
11. TV Licence insert
12. Play Insert
Samples:
12. Men Nobby’s Nuts/100,000 scratch card for ladies
13. Fishermans Friend
14. Nivea
15. Lil-lets
16. Bodyform
17. Chupa (Mentos fruit)
Contact Student Cents' David Barnes on 01604 754985 for more info and bookings.
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