This is the blog of the book Targeting Students: A Marketing Guide, published by Reach Students in 2005. Here you will find most of the content from that book, as well as archive articles from the previous title The Reach Students Handbook. Use the 'Labels' on the sidebar to pick out content topics that interest you. It's all free and issued under a Creative Commons License.
Also here is a list of marketing firms and media owners operating in the UK student market. Most of those featured supported the publication of Targeting Students and the aim of spreading awareness and understanding of the £10 billion student audience.
This blog exists to continue updating marketers on the student marketing arena as it develops. It welcomes contributions from those with fresh case studies, market research and resources. We also monitor and report on new media opportunities and marketing channels as they appear and cover the latest issues.
The content here mainly applies to the wider student marketing perspective. If your interest is predominately digital markleting to the intelligent youth market, you will be better served visiting our sister blog at Reach Students.
Enjoy your reading and please get in touch by email with any comments or news.
Luke
See Reach Students for contact details
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About this site
- Editor
- United Kingdom
- This is the blog of the book 'Targeting Students: A Marketing Guide' (UK). Published by Reach Students and edited by Luke Mitchell. It represents a selection of output from Reach Students since 2002 and is updated with relevant news, articles and research on the subject of student marketing generally.
About the book
Published in 2005, and now sold out, Targeting Students contains articles, case studies, interviews and resources about marketing to students in the UK. Brands discussed and interviewed include: Red Bull, Pot Noodle, Orange, The Guardian, Endsleigh and NUS.
Copyright
The content on this website is published by Reach Students under a Creative Commons License.
Creative Commons Attribution-NonCommercial-NoDerivs 2.0 License.
Creative Commons Attribution-NonCommercial-NoDerivs 2.0 License.
Labels
- _Welcome message (1)
- Adidas (2)
- advertising creative (1)
- audience research (3)
- Channel 4 (1)
- digital (1)
- endsleigh (2)
- european students (1)
- experiential (3)
- fees (1)
- field marketing (3)
- freshers (2)
- gap year (1)
- graduate recruitment (3)
- health and beauty (1)
- Hotmail (1)
- insurance (1)
- ITM (1)
- kerb (1)
- liquid (1)
- Luke Mitchell (1)
- malibu (1)
- Marketing (1)
- marketing accountability (1)
- mobile marketing (2)
- Nat West (1)
- nestle (1)
- NUS (5)
- online (3)
- Orange (1)
- Playstation (2)
- Pot Noodle (3)
- reach students handbook (1)
- red bull (4)
- refreshers (1)
- sales promotion (1)
- Scream (1)
- sms (1)
- sta travel (3)
- student attitudes (8)
- student banking (2)
- Student Barclaycard (2)
- student boycott (1)
- student brand managers (5)
- student brands (6)
- student cinema (1)
- student clubbing (3)
- student drinking (3)
- student eating (1)
- student email (2)
- student habits (7)
- student health (1)
- student living (1)
- student marketing (8)
- student marketing in europe (1)
- student media (5)
- student media advertising (4)
- student media awards (1)
- student media pr (3)
- student mobile phone (1)
- student mobiles (3)
- student money (1)
- student politics (1)
- student pub (1)
- student shopping (1)
- student spending (6)
- student sports (2)
- student statistics (2)
- student stereotypes (1)
- student survey (1)
- student television (1)
- student travel (2)
- student trends (3)
- students online (4)
- students' unions (2)
- SUBtv (1)
- the guardian (3)
- TV (1)
- universities (1)
- viral marketing (2)
- virgin mobile (1)
- xfm (1)
Student marketing firms and media owners
The Student Media Group - a new student media booking service that offers direct online booking;
BAM are a student media booking agency. They hold a database of UK student media ad rates;
Youth Media market via university learning resource centres and own media such as screensavers, poster panels and bookmarks;
Student Cents co-ordinate freshers packs across the UK and Ireland, distributed via unions.
UCAS, the university placement service that most HE students go through, has various direct mail and marketing opportunities;
The National Student is an independent national student publication. Its newspaper focuses on news, features, comment, careers and sport. Its magazine supplement focuses on entertainment, lifestyle and culture.
Link Communication distribute flyers at student locations across the UK;
SUBtv is a national student TV channel run through students' unions on large plasma screens;
Campus Media offer complete marketing campaigns in both brand marketing and graduate recruitment;
Face is a brand experience agency specialising in the student market;
Petrus Communications are specialists in pan-European student marketing;
Looking for more innovative ways to reach students? Graduate Promotions specialise in graduate recruitment and use some unusual marketing techniques;
Fresh Direction publish an A5 student magazine in 16 key university towns and can distribute leaflets via student brand managers;
Punch Media own Student123.com and Studentguide.co.uk , create bespoke CDs for students and have marketing access to university catering outlets;
NUSSL co-ordinates trading (bars, shops etc) in NUS-affiliated students' unions. They can organise the display of promotional materials;
oncampusuk has online marketing partnerships with 46 unions, representing a captive audience of 730,000 students. oncampusuk supply branding, marketing and research opportunities to companies wishing to target students via new media;
Redbus and Rockbox own illuminated panels in students' unions and campus venues;
Making Waves have a long traditional of ents promotions on campus;
Sublime are on-campus film promotion specialists
If you think we've missed you off, get in touch via the Reach Students contact page
Students' unions (higher ed)
THE SOUTH
Anglia Polytechnic University Birkbeck College, London Bournemouth University Buckinghamshire Chilterns University College Cambridge University Coventry University Cranfield University Goldsmiths College London Imperial College of Science, Technology, and Medicine King's College London Kingston University Leicester University London Guildhall University London School of Economics Oxford Brookes University Portsmouth University Queen Mary and Westfield College, London Rose Bruford College, Kent Royal Holloway School of Oriental and African Studies South Bank University (Student Union Clubs) Southampton Institute St. Bartholomew's & the Royal London School of Medicine and Dentistry Thames Valley University University College London University Of London Union University of Bath University of Birmingham University of Brighton University of Bristol University of Central England in Birmingham University of East Anglia University of East London University of Essex University of Exeter University of Greenwich University of Hertfordshire University of Kent at Canterbury University of Luton University of North London University of Oxford University of Plymouth University of Reading University of Southampton University of Surrey University of Sussex University of Warwick University of Westminster University of Wolverhampton University of the West of England, Bristol
THE NORTH
Chester College Hull University Keele University Lancaster University Leeds Metropolitan University Liverpool John Moores University Loughborough University Manchester Metropolitan University Nottingham Trent University Salford University Sheffield Hallam University St Martins College Staffordshire University UMIST University College, Salford University of Bradford University of Central Lancashire University of Derby University of Durham University of Leeds University of Lincoln University of Liverpool University of Manchester University of Newcastle University of Northumbria at Newcastle University of Nottingham University of Sheffield University of Sunderland University of Teesside University of York
SCOTLAND AND WALES
Falkirk College of Further and Higher Education Glasgow Caledonian University Glasgow: Queen Margaret Union Heriot-Watt University Napier University Queen Margaret College, Edinburgh Robert Gordon University, Aberdeen Strathclyde University University of Aberdeen SRC University of Aberdeen Union University of Abertay Students' Association University of Dundee University of Edinburgh University of Glasgow University of Paisley Students' Association University of St. Andrews University of Stirling University of Glamorgan University of Wales Institute, Cardiff University of Wales, Aberystwyth University of Wales, Bangor University of Wales, Lampeter University of Wales, Swansea
Anglia Polytechnic University Birkbeck College, London Bournemouth University Buckinghamshire Chilterns University College Cambridge University Coventry University Cranfield University Goldsmiths College London Imperial College of Science, Technology, and Medicine King's College London Kingston University Leicester University London Guildhall University London School of Economics Oxford Brookes University Portsmouth University Queen Mary and Westfield College, London Rose Bruford College, Kent Royal Holloway School of Oriental and African Studies South Bank University (Student Union Clubs) Southampton Institute St. Bartholomew's & the Royal London School of Medicine and Dentistry Thames Valley University University College London University Of London Union University of Bath University of Birmingham University of Brighton University of Bristol University of Central England in Birmingham University of East Anglia University of East London University of Essex University of Exeter University of Greenwich University of Hertfordshire University of Kent at Canterbury University of Luton University of North London University of Oxford University of Plymouth University of Reading University of Southampton University of Surrey University of Sussex University of Warwick University of Westminster University of Wolverhampton University of the West of England, Bristol
THE NORTH
Chester College Hull University Keele University Lancaster University Leeds Metropolitan University Liverpool John Moores University Loughborough University Manchester Metropolitan University Nottingham Trent University Salford University Sheffield Hallam University St Martins College Staffordshire University UMIST University College, Salford University of Bradford University of Central Lancashire University of Derby University of Durham University of Leeds University of Lincoln University of Liverpool University of Manchester University of Newcastle University of Northumbria at Newcastle University of Nottingham University of Sheffield University of Sunderland University of Teesside University of York
SCOTLAND AND WALES
Falkirk College of Further and Higher Education Glasgow Caledonian University Glasgow: Queen Margaret Union Heriot-Watt University Napier University Queen Margaret College, Edinburgh Robert Gordon University, Aberdeen Strathclyde University University of Aberdeen SRC University of Aberdeen Union University of Abertay Students' Association University of Dundee University of Edinburgh University of Glasgow University of Paisley Students' Association University of St. Andrews University of Stirling University of Glamorgan University of Wales Institute, Cardiff University of Wales, Aberystwyth University of Wales, Bangor University of Wales, Lampeter University of Wales, Swansea
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