Research links and pdfs

UNITE/MORI Student survey 2005
Previously:The UNITE Student Living Report 2003.

Report on student drinking habits This report, written by Reach Students, was commissioned by Fresh Direction magazine.

Sony Ericsson Shame Academy Case study from Campus Group

Young people and the way they use mobile technology An ethnographic study conducted in anticipation of 3G.

The Next Leaders A broad attitude survey conducted by the Adam Smith Institute (a right-leaning think tank).

Mental budgeting Interesting work by Dr Sue Eccles of Lancaster University, looking at how a student prioritises their budget.

FE insightResearch from Boomerang on the habits, attitudes and behaviours of further education students (generally 16 to 18s).

Advertising and millennialsAn uncompromising look at the context that today's 18 to 24 year-olds are viewing advertising. People born after 1980 have been subject to as many as 20,000 commercial messages a year. This large extract is from the 2004 book Coolsearch.

Hotmail case studyHow Microsoft originally captured a massive student audience in the UK.

SMS Technology: Evaluating Media For Youth AudiencesAn article by Steve Watkins of 2CV Research that refers to research conducted with 15 to 24 year-olds.

University of Dundee: case studyHow falling student recruitment figures were reversed.